podcasting pop culture: smart conversations for smart people
Listening to the podcast. Regarding Matt's point of there being a lot of exposition in this episode: I got the feeling this episode was written to bring in new viewers that either hadn't seen or stopped watching the show. It's anyone's guess as to whether the TV or movie side suggested airing the Ultron trailer during SHIELD. Once the decision was made though, the writers were probably tasked with writing an episode that would help non-viewers get caught up since they were hoping for a spike in viewership.